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TURN IT BLUE
- Design
- Animation
- Art Direction
- Illustration
Turn It Blue is an animated project that became a movement. We worked with renowned director Seith Mann to create a SchoolHouse Rock-styled music video to encourage voter registration and voter turnout in the state of Georgia. The project was a great success and even received social media shout outs from some pretty famous celebrities.
Project Highlights
Concept & Ideation
We worked with director Seith Mann to think through the project's creative goals and clarify his vision for the project.
Character Design
We interpreted the director's vision into a strategic and provided style frames for the look and feel of the project.
Storyboards
We created a rough version of the animation in order to get approval from our client and to get the correct timing for final animation.
Celebrity Shares
The video was retweeted by John Legend, shared on Instagram by Tracee Ellis Ross, and reshared by Michael Ealy
Extras
Character Design
Storyboard Snippets
Famous Fans of the Project
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- Tracee Ellis Ross shared on social media
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- John Legend Retweeted the video
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- Michael Ealy post on Instagram
